My “What Web Designers Don’t Tell You” Rant!

It makes me crazy!

OK, I’m on a rant.  Yesterday, it happened again!  I’m sitting across the desk from a business owner who already has a website and doesn’t understand why he isn’t getting any online business.  I don’t think I will ever be able to stop that feeling of my blood boiling when I hear business owners, especially my own clients, tell their stories of how they were innocently duped by some fancy pants web designer into spending thousands of dollars on a website that is useless!  Those of you who know me, know that it has almost become a crusade of mine to help the businesses in my geo-market to STOP the insane song and dance put on by some web designers who want to sell you either:

A.  A useless (but pretty) flash website, or

B.  Some “just like all the others” and equally useless web 1.0 static website

I just can’t NOT rant about it!  It makes me crazy!

These guys, (and gals to be fair), approach business owners and tell them all they need is a website and they will “be in business online”.  What a croc!  All you need is a website?  Shame on you if you are one of these designers who has your pocket book in mind instead of your customers best interests!  What about the ability for businesses to have interaction with their customers?  How about RSS, on page SEO factors, off page SEO factors, list building, social media, and marketing the site, just to name a few of the things you need to be found online! There is so much more to it than that!  You DO need more than a website and the next time one of these “take your money and run designers” comes along, just say NO!   Let me give you some questions to ponder and a video to watch to see if I can get a “hell no, we’re not going to take it anymore” from you.

Are you getting the results you expected when you hired that web designer to put you “in business online?”

Are you being found on the first page of your favorite search engines search results for the words that you want to be found for in the search engines? or, more specifically Google?  Did the web designer even ask you what words you wanted to be found for?  Was any keyword research done?

How are people finding you online? Are they finding you online?

And most importantly, are you using social media to market your business?   Did your web designer tell you what it can mean to you to use social media? Not yet convinced that you need social media?  Watch this video and let the information contained in it help you to make a new decision.   Social Media is NOT a fad!  Are you ready for social media?  Is your website?

Well?  What do you think?  Pretty impressive isn’t it?

When you are ready to start thinking seriously about how you will bring your business online, give us a call.  We WANT to help. 843-647-0489 or out of the Charleston area toll free at 1-866-945-9707.

Oh, and thanks for letting me get that off my chest.  Whew!

What to Expect From Your Internet Marketing Firm?

As the owner of an internet marketing firm, I am asked often what clients can expect from me.

My answer is a simple one.  You can expect me to act as your professional partner and counselor in marketing your business online and you can expect me to deliver what I promise.

I am often disturbed by some of the claims I see in this industry.  You’ve probably heard the type of claims I’m talking about;  That this new thing or that new tool will make you an overnight success.  The truth is, it’s pretty much all your marketing and promotions strategy.  You need to have a plan of action.  You need to have a blueprint.  Think of it this way,  you wouldn’t begin  constructing  something without a blueprint would you?  Well, building your business online requires a blueprint too.

So many of my clients were disappointed when, after they were approached by a savvy web designer who told them they needed a website…nothing happened!   They just didn’t realize that being found on the internet was so much more than just having a website!   Strategic marketing is the key to your online businesses success.

Make no mistake, having a website IS important, it’s the foundation of your online business.  However if the site isn’t optimized to BE found, it’s sort of like finding a needle in a haystack.  You wouldn’t think of opening a business without a sign or some other indication that you are in business.  No one would come in or call.   Think of a website the same as you do your physical business and treat it with the same respect.

No one can promise you a #1 ranking position in the Google search engine results.  If they do, they are lying!  What can be done is to optimize your website for optimum results through search engine optimization and then create marketing strategies that will bring buyers to your website.  It’s really not anything new, only the methods by which you achieve it are different.

It’s no accident which businesses show up on the first page of the Google search results. If you want your business to be found by the people who are already looking for your products or services, there are specific things that must be done.  You must have a plan.  At e-Edge Marketing, your blueprint is where we start!

If you’d like help developing that plan, I can help.  I’m a business consultant who helps business owners (like you) develop an online marketing strategy or “blueprint” that when implemented, will increase your profits, save on your advertising, and give you more free time.  If you are ready to try some cutting edge ideas and stop doing the same old stuff that’s not working for you an edge.  An e-Edge.

If you’d like to know more, contact me today to schedule a free consultation.

In Charleston, SC and the surrounding Tri-County area call:  843-647-0489

If outside the Tri-County area, call toll free:  866-945-9707

Yours in Business,

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