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Ranking Keyword Phrases | The Influence of NoFollow Links

December 16, 2010 By 11 Comments

Today, I am excited to present an article written by Eren McKay.  Eren is not only a wonderful friend of mine but a marvel in the SEO world.  I’ve learned so much from Eren over the time I’ve known her and I was honored when she agreed to guest blog for me!

In this article, Eren presents some fascinating information on what NoFollow Links really are, what they mean to your website’s rankings, and how to  test  for yourself the influence of NoFollow links .

Thank you Eren.  Thank you for being so open and sharing this kind of valuable information with me and my readers.

Be sure to visit Eren’s website!  Links are provided below.

Enjoy!

Leigha

Ranking Keyword Phrases and nofollow link influence How Does a Nofollow Link Influence the Rankings for Keyword Phrases?

Anyone who has a blog or website knows that creating great content is only a piece of the puzzle of getting noticed and consequently attracting more business on the internet. Even if you have the best content in the world, it won’t really matter if people don’t see it. So the other (and more important piece) to the puzzle of making it online is to promote that content.

Occasions when it doesn’t matter if the links are nofollow:

Of course when you start to market and promote your pages, you will be linking to them from places outside of your own website. If your goal is simply to create a marketing campaign, then you shouldn’t care whether the link has the nofollow tag or not. The goal of that kind of link is not to help you rank in the search engines but to leverage off of the traffic that the other websites already have. So even though that link is “nofollow” it still adds value to your marketing campaign. The nofollow tag shouldn’t stop you from creating a campaign for exposure.

Thinking more about the long term.

However if you would like to have consistent traffic from the search engines (such as Google), then you will want to create a campaign that not only leverages traffic from other sites but at the same time adds value to help you rank for your targeted keyword phrases. If ranking matters to you then you will want to obtain links that don’t have the nofollow tag on them. There are people that believe that nofollow links will still help you rank. However the head of Google’s Webspam team Matt Cutts openly says on his blog that they will not help you rank.
Here is a portion of what he said: [Read more...]

Filed Under: SEO | Search Engine Optimization Tagged With: , ,

Local Business Marketing Strategy | Charleston | Buffalo | Winston-Salem

October 23, 2010 By 2 Comments
Local Business MarketingSmart business owners with local brick and motar businesses are realizing that they must to get their businesses found on the internet by the people who are searching for their products and services.  It’s really not just an option for businesses anymore, getting found online can generate more sales than any other form of advertising.    Forget the phonebook, people are now searching for and researching their buying options on the internet.
Many business owners have questions and want to know how effective local search is? What strategies and platforms will work best for my business? And how is consumer behavior changing ?
The answers, are found in a new marketing study performed by TMP Directionsl Marketing and ordered by comScore, are facts based on the behavior of over two million online consumers.

For local business owners the study confirms that a mix of internet marketing strategies work best.  One platform is not enough to “seal the deal”.  The mix should include at the very least an RSS enabled website with social media integration and a foundation in SEO (search engine optimization) for search marketing.

Other platforms include email marketing, video marketing, and mobile marketing among several other options.  Whatever the platforms, they should be customized to the specific business.  It’s not a one size fits all strategy.

The good news is that that’s exactly what we do at e-Edge Marketing so you are in the right place.  We can help you find the right mix of online business strategies that will “fit” with your company and your specific needs.  We specialize in getting your business found online by the local people who are already searching for your product or service.
Below is a short summary of some of the other data from the study as it relates to the behaviors of local people searching online for local businesses:
  • 33% of those who search for something online in their local area, follow up with a phone call to the business.
  • 46% of them follow up with an in-store visit!  This percentage is up from 34% last year.
  • 41% of the people searching the local market for a product or service use the internet as their main source of finding local businesses to deal with.  This number continues to grow.  Just two years ago, this number was only 26%
  • 61% of those who research online for a product or service make a purchase based on what their reseach found.
  • Mobile marketing is fast becoming a “must” for businesses as the young, technically saavy, college graduates enter the marketplace.  This group uses mobile devices such as smart phones and tablets as opposed to desktop computers and even laptop computers.  The mobile audience for local content grew 51% in the last year alone and is predicted to continue to increase over the next 5 years.  Website magazine reports that we all know that the mobile Web is experiencing an explosive growth spurt right now, but few actually predicted these kinds of fireworks.
The 2010 Mobile Web Progress report from dotMobi found that there are more than 3 million mobile-ready websites today – that’s a 2,000-percent increase from the 150,000 sites revealed in the 2008 study. To compare it to the meteoric rise of the desktop Web, the number of websites grew from 150,000 to 2 million between 1996 and 1998 – a growth of only 1,333 percent.
Businesses should be prepared as most experts agree that this is just the tip of the mobile marketing iceberg.
In its report, dotMobi broke down the mobile-readiness of the world’s top 500,000 websites as ranked by intelligence firm Alexa. Just over 40 percent of the top 1,000 sites are mobile-optimized, while 29.7 percent of the top 10,000 sites fall into that category, as do 19.3 percent of the top 500,000.
Is your website mobile ready?
Consumers are using searches for products and services earlier in the buying decision process.  For the business owner, this means it’s important for your website to give visitors to the site the ability to research your brand as well as the services and products you provide.
It’s also important to provide other information on your website such as your business hours and directions to your location.  A business can also use their site to stand out among their competitors.  Offer coupons, special deals to website visitors, and seasonal specials.
Testimonials, ratings, reviews, and interaction are more important than ever!  These things not only build customer relationships but strongly influence buying decisions.   Business owners who interact with consumers are not only building trust and awareness of their brand but can also see from the consumers point of view how their business stacks up and is being perceived by their target market.  They then,  have the ability to interact directly with consumers when the customer has had an experience that needs personal attention.
The question now isn’t whether your business needs to be online, the question really is how do you get your business found online?  The answer is with an experienced marketing consultant who will help you obtain rankings in the search engines (primarily Google) manage your search marketing and other internet marketing stategies that will get more leads to your business, convert more visitors into buyers and ultimately increase your bottom line.
The fact is that  there are plenty of webstie designers out there who are willing to build you a website who simply are not qualified.  Don’t be duped! Don’t waste your valuable marketing dollars on a website that will never be found by those who are seaching for you.  Web designers are not marketing experts.  You need your site designed by someone who is knowledgable about your business, an expert with Search engine optimization, and is able to develop your marketing strategy around the needs of your specific business.
For a free no-obligation consultation with one of our certified internet marketing consultants who can help you get your business found online, call us today.
Leigha
Filed Under: SEO | Search Engine Optimization Tagged With: , , , , ,
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