I’m excited to announce some changes in my consulting firm this month. Until now, e-Edge Marketing has only served businesses with their internet marketing services within the local Charleston area This month, that all changed. e-Edge Marketing is proud to announce the addition of two new representatives in the Buffalo, NY area enabling them to expand internet marketing consulting services to the western NY market.
Reanna Shaw will join e-Edge Marketing as the Marketing Director of Buffalo Operations and Tess Schmigiel as VP of Sales. I’m really excited to be working with both of these women. Both women are native to the area and are committed to helping business owners expand their businesses and increase their profits through marketing online.
I lived more than 17 years in the western NY area and it is my pleasure to begin offering services to the businesses in that area. Although traditionally an industrial area the Buffalo-Niagara region is not known for being a tech hub however they are working hard to compete in the technology world. They are beginning to realize the benefit of being a border city and want to be included in Canada’s Technology Triangle.
As reported by the Buffalo News, during Thursday’s Binational Economic and Tourism Summit in Conference Center Niagara Falls, they discussed maximizing an international border location, identifying unique strengths and attracting new employers as old industries fade. Buffalo Niagara is trying to develop its biotechnology sector, building up the Buffalo Niagara Medical Corridor and sees potential in “green” industries, as it copes with the loss of manufacturing jobs that were a historic strength.
About 100 miles from Buffalo, the Kitchener-Waterloo-Cambridge, Ont., area has attracted employers to what is known as Canada’s Technology Triangle. As that region has lost manufacturers like Greb Shoe, BF Goodrich and Dominion Button Manufacturers, it has lured the likes of Toyota, BlackBerry maker Research in Motion, and Christie Digital Systems. Bill Elliot, vice president of business development for Canada’s Technology Triangle, said the growth is a mix of homegrown companies that have expanded and multinational companies that have either set up operations locally, or have acquired local operations and then grown them. “[It is] all about talent, skill and lifestyle,” Elliot said of his region’s appeal to employers. Regions such as Buffalo Niagara and Southern Ontario should think big when promoting themselves, Elliot said, reflecting on his experiences on business trips. “If I travel to Europe or to Asia, they don’t distinguish between Canada and the United States,” he said. “They call it America. And they want to come to the North American marketplace. It makes sense that you collaborate. You can’t be parochial about your own region.” Lee MacTaggart, political-economic section chief for the U.S. Consulate General in Toronto, praised the innovation demonstrated by Canada’s Technology Triangle. “You’re sort of showing what maybe the Niagara region should have done, 50, 60, 70 years ago, start discarding some of the old paradigms, the old industries that had moved on or been replaced or for whatever reason are not here, and actively seek alternatives, seek a different way to get things done.
I always loved this region. Located on Lake Erie, the countryside is beautiful! Everyone thinks that all of NY is like NYC but nothing could be further from the truth. Vineyards, rolling hills, and fabulous fall colors are some of the things I really miss about the beauty of the area. With the areas investment in higher education, wonderful people and strong work ethic, they are sure to be successful in reinventing themselves. Until moving to Charleston SC, in 1999, I was proud to call it home.
I want to be a part of the change. Buffalo businesses have struggled long and hard to rise above the end of the industrial era. They are looking for better ways to do business and better ways to promote their businesses. The timing is perfect. The Buffalo Niagara region has been limited in the ability to learn how to market their businesses online. The time has come, the time is right. Let’s go Buffalo, let’s go.
Welcome to Reanna and Tess and thanks for having us Buffalo!
P.S. If you are interested in learning more about developing or improving the online presence of your business, help is available. We are an internet marketing consulting firm that can help you develop a blueprint that will help you build and expand your business online. I can help you with the tools and techniques that will help you attract the people who are already looking for your products or services on the internet.
For more information, contact us today toll free at 866-945-9707