Have you been puzzled over using internet advertising in your business? Online Media Marketing for business is more powerful than ever with increases over 2008-2009!
This just in from the Internet Advertising Revenue Report for 2009.
Internet advertising revenue in the U.S. totaled $6.3 billion in the fourth quarter of 2009, an increase of 13.8 percent from the 2009 third-quarter total of $5.5 billion, and an increase of 2.6 percent from the 2008 fourth-quarter total of $6.1 billion.―The record $6.3 billion spent on internet advertising in the fourth quarter of 2009, while certainly aided by seasonal demand, is a strong indication that the worst of the economic impact on internet advertising is over and that the seeds of growth have been planted.
-David Silverman, Partner, PricewaterhouseCoopers LLP
Search Continues to Lead, followed by Display Banners and Classifieds—Search revenue accounted for 47 percent of 2009 revenues, up from the 45 percent reported in 2008. Display advertising also showed solid growth, accounting for 35 percent of 2009 revenue up from 33 percent in 2008. Digital video, which is a component of display advertising, increased 38 percent from 2008 to 2009.
―This IAB Internet Advertising Revenue Report makes clear that digital media are now a core component of successful advertising and marketing campaigns,‖ said Randall Rothenberg, President and CEO of the IAB. ―As consumers spend more of their time immersed in digital media, marketers are increasingly reaching them there–building brands online and making digital the central force in their cross-media strategies.
Get the full report at: IAB Internet Ad
This is great news for anyone with a great internet presence and who is already taking full advantage of Internet Adverting, AND perhaps a warning signal for those who lack one! Let me say this again: Search revenue accounted for 47 percent of 2009 revenues?? WOW! Ok, Business owners, that means SEO (Search Engine Optimization) should be at the top of your list!
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Happy Networking,
P.S. If you are interested in learning more about developing or improving the online presence of your small business, help is available. We specialize in internet marketing consulting. I can help you with the tools and techniques that will help you attract online customers and keep them coming back. For more information, contact us today.
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