Archives for May 2010

Help and Solutions for Social Media Marketing and Services-Twitter

The second in our series Getting Help and Solutions for Social Media Marketing!

“There is no doubt anymore that social networks, reaching more than 50% of the total US Internet audience, are an essential part of the Internet experience,” said Debra Aho Williamson, eMarketer senior analyst and author of the new report “Social Network Demographics and Usage.”

Continuing with our Help and Solutions for Social Media Marketing and Services-Twitter is first up on the list. I chose Twitter first, because it’s becoming increasingly more important and more used than any other Social Media today. Before we get started, I wanted to remind you: with every and ALL aspects of your business you will want to be BRANDED. If you haven’t seen our information about Branding, please do so now. (Branding? You say? Well what’s Nike without the swoosh, UPS without the Brown,

Twitter without the bird? –you get the idea)

Twitter is a social networking and microblogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author’s profile page and delivered to the author’s subscribers who are known as followers.
So basically it’s facebook, sms and instant messaging all rolled into one neat tiny package! And with Twitter, the page is updated every second of every day of every hour….. This makes it simple to share what is happening right now! talk about “real time”! WOW!

Twitter is one of the most popular social networking/media sites on the Internet right now. Almost everyone…yes, I mean everyone, including celebrities, local and national news channels, radio stations, Internet marketers and common, everyday folk, have all jumped on the Twitter bandwagon. And, chances are, if they haven’t yet – they will be soon!

So, what makes Twitter such a great tool for making connections for your business? Here are just a few reasons Twitter is the perfect platform for social networking:

Why Twitter May Be Just What You’re Looking For

Your target market is on Twitter. Twitter is an ever growing community. This means the chances are very high that someone in your target market is on Twitter. Actually many, many members of your market are active on Twitter. Use this to your advantage and get yourself in front of them.

The site itself is growing by leaps and bounds daily. With everyone and their brother joining Twitter, its reach is constantly growing. What this means is that you have a larger audience (that’s growing constantly) that you might not have been able to reach with other forms of media or networking.

You can showcase your expertise quickly and easily to tons of people in your market. Because Twitter is limited to 140 characters, you don’t have much space to get wordy about the topic you’re tweeting about. This forces you to get to the point. No long winded explanations necessary. Twitter streams move quickly so if you want to get noticed, you need to come up with a way to catch the attention of your followers quickly.

Target market research is super easy with Twitter’s search function. Now you don’t have to work so hard to find out EXACTLY what your target market needs. Creating surveys of your current customers and leads is a great way to learn these things. Also, with Twitter’s search function, you can easily see what your market is talking about and create products or services that give them what they want.

These are just a few of the reasons Twitter is perfect for business networking. Now, because everything has both good and bad points, let’s discuss some of the cons of Twitter.

Some things to keep in mind while using Twitter: You’re limited in what you can post with each message. You will want to be quick and to the point. You only have 140 characters to say what you have to say.

Twitter streams move FAST!

Because people follow thousands of people at a time, it’s not uncommon for your message to get lost in the shuffle. Repeating yourself is almost necessary – but do so with caution or you’ll get unfollowed quickly. In other words, if you’re releasing a new product, don’t post the same tweet about it four or five times in a row. Go slowly and incorporate it within your tweets throughout a few days time. Excess is easily misinterpreted as spam – so don’t make it a habit to only promote you.

Spammers have found their way in and you don’t want to be known as one…

As with every other Internet related site/program spammers have found their way into Twitter. One way they’ve done this is by using the direct message (DM) feature to blast their websites and businesses to anyone who follows them.  Unfortunately it is hard to completely avoid spammers unless you meticulously go in and block those who follow you that you don’t want to associate.  Auto DM’s can be used but they should not be used as a pitch fest for your business.

Twitter provides many wonderful opportunities to build a network and share your services and products with a targeted and interested market. It is fairly simple to use and there are many applications available that make it very easy to “tweet” from almost anywhere. So get Tweeting!

P.S. Stay tuned for our next post on our Social Media Series: 10 Tips for Using Twitter to Grow Your Business

Getting Help and Solutions for Social Media Marketing and Services

It seems everywhere you turn these days you see someone talking, texting or surfing the web… in line at grocery stores, behind the people at the Deli counter, while getting gas and yes, (sad to say) even while driving. People are addicted to their mobile devices. In the age of smart phones and 3G technology Social Media Marketing is on the move! We are in the age of Mobile Media! The “Get it NOW” Media technology. So where DO you go for help and solutions for Social Media Marketing and Services? Where do you start? What exactly are you supposed to do? Where can you turn for help? You might even be asking yourself, do you even need Social Media? Social Media
This just in from EMarketer “almost two in five small-business owners reported they would be growing their businesses with social media sites such as Twitter, Facebook and LinkedIn. That was up from less than one-quarter who planned to up their game with social in 2009 and made social media the only tactic to increase in importance since last year.”
Are YOU using social media to drive traffic to your website and increase sales? Or are you still sitting in the skeptics camp not certain that social media is anything other than a waste of time?
If you are not using social media to promote your services, products and website, you are missing out on one of the hottest marketing trends in years. And in doing so, your competition is very likely capturing sales that could be yours.

In the Internet world where there is so much competition, finding that traffic and getting the necessary exposure for your website can be difficult. But don’t get discouraged. First, the Internet is HUGE! Second, you can gain the upper hand by using social media to increase your web exposure and draw in new customers again and again.

Social media is opening doors for entrepreneurs and businesses worldwide. Through social media you can:

• Formulate joint venture partnerships with someone you otherwise would have never connected with.
• Interact with customers and clients in real time offering support and guidance.
• Interact with people who are interested in your product and services and in you.
• Drive massive amounts of traffic to your website, squeeze page and brick and mortar or online store.

And, if all that isn’t enough to convince you to incorporate social media into your strategic marketing efforts, the costs of social media most likely will. Aside from your time to network and connect with friends, followers and connections, nearly all social media tools and applications are free. Talk about an affordable and powerful strategic market…NICE, huh? So NOW are you ready to get started?

What Is Social Media?

Now that you know some of the reasons to employ a social media strategy, let’s find out what social media is exactly. Social media is the general term for the different ways you can network on the Internet. By creating relationships with others online, you can

• Position yourself as the expert in your field.
• Offer helpful advice.
• Answer questions.
• Gain the trust of those in your networking circles.

Once this trust is formed, those in your network will be more likely to buy your product or tell others about your services. You guessed it…this can equal more traffic to your site and better still, more money in your pocket.

Who Is Using Social Media?

Simply put – everyone! Young, old, retired working, professionals, laborers and even pets are using social media. Even the Dali Lama is on Twitter! Celebrities and average Joe’s alike are using social media to connect, build relationships and ultimately to profit in one form or another.

Social media, in many ways, is replacing traditional advertising. How often recently have you seen a commercial that said “visit our Facebook Fan page at www…..”? Or “follow us on Twitter”. Social media is coming into our homes, our computers, televisions and mainstream lives. Let’s take a look at some statistics in more detail from Global Mobile Stats: 1) Mobile subscribers will surpass 5 billion in 2010 (that’s over 70 percent of the world population). The International Telecommunication Union (February 2010) reports that in 2009 there were 4.6 billion mobile cellular subscriptions globally. The ITU expects this to reach 5 billion in 2010 (the world population in April 2010 was 6.8 billion.

What are the Different Forms of Social Media?

There are hundreds of social media groups we, as online business owners, can join. Some are very small and niche-specific (think forums & message boards) while others are much broader in scope and have millions of users. Sites such as Twitter, LinkedIn, and Facebook fall into the broad category. If you use a combination of these different venues, spreading the word about your business can be done very quickly.

We’re going to discuss these 3 of the most popular social networking/media sites a little more in depth in this Series. Before we get to those, remember this:

Don’t underestimate the power of your online relationships.

You just never know what opportunities might arise just from talking to new people in your network – even if they are half way across the world from you!

So stay tuned for a more in depth look at the pros and cons of each of the more popular social networking sites today – Twitter, Facebook, & LinkedIn!


P.S. for those of you that do not have the time to spend learning how to leverage Social Media or learn all the ins and outs, pros and cons: we currently offer a DYNAMIC SOCIAL MEDIA PACKAGE.

P.P.S Check out our next post in this Social Media Series!

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