Archives for July 2010

B2B or DIY SEO? Can I Do SEO Myself?

It seems almost daily we are asked about whether a business should hire someone to do their SEO Marketing (B2B) or if they can do SEO themselves? So let’s take a closer look, shall we? Can they find you?

B2B or DIY SEO? Can I do SEO myself?

This seems to be the question most asked recently and I would like to answer that question for you today! The answer is most definitely YES> yes you can do SEO yourself!  You see, I am a firm believer in DIY projects. I DIY all kinds of things all the time. I find myself Googling for how to change my own oil from time to time or can I fix my own toilet? And of course the answer is yes, yes I can. But do I REALLY want to? and if so, what is actually involved? So the real question here becomes actually several questions:

  • How much time do you have to spend learning the techniques, rules and strategies it requires to DIY SEO?
  • And with this first question answered: Just how VALUABLE is your time?
  • Is your time better spent on other important business issues vs the nuts and bolts of creating or designing a website?
  • Do you want to learn all the technical development, really?
  • Do you  have the time, or oh sorry I repeat myself…..

In  my opinion, once you have your website up and designed to your liking then comes the real work. There are so many other things to learn beyond the building of the website. After all you want to build a “web presence” not just a website. [Read more…]

Using Twitter Tools to Your Advantage for Business

More of our Help and Solutions for Social Media Marketing and Services Series

So we have covered many aspects of Twitter. But let’s dig into the Tools category and how you can use them to your advantage. Or maybe I should say Use the Right Tools to Maximize Your Twitter Usage and Using Twitter to Its Fullest Potential…

One of the reasons you may not have tried Twitter yet, or been successful with it is because you just don’t have time to sit and tweet all day. As a business owner, your day is filled with running a business, so the last thing you have time for is keeping up with the latest conversations on Twitter. Fortunately, smart programmers have developed tools that you can use to automate some processes and maximize your time with others.

Here are 10 of our favorite Twitter tools for businesses to get the most from their Twitter usage:

TweetBeet This tool will help you keep track of your @replies and @mentions so you don’t miss out on a conversation. Even better, it will email you the conversations that mention you, your product or your company.

TwibsAdd your business to this site so people searching for yTwibsour products or services can easily find you. Naturally, you can find relevant Twitter users as well. You can even tweet from this site directly.

TwitterCounterAre you more comfortable using email than any of this new-fangled social media stuff? With this service, you can send tweets by sending an email to an address the service sets up for you. They’ll forward the email to Twitter. Now, that’s just nifty.

TwitPic This service enables you to upload photographs from your computer or your phone and share them on Twitter. This is perfect for a physical product seller who might want to show images of new inventory, a customer making use of a product or a demonstration of a product feature.

Mr TweetMrTweet This is a must-have if you’re trying to build your following. Mr. Tweet helps you find relevant followers, recommends you to others, computes your Twitter usages statistics and cleans your kitchen sink. (Just kidding on the last part)

TweetKarmaStarted at the suggestion of a friend, this service enables you to get an overview of your friends, followers and those who you just follow.

Remember The Milk If you live on Twitter and are having trouble Remember the Milkremembering to go run your business, this service can be a great task reminder.

StrawPoll There’s nothing like a good poll to help you understand your customers, the state of your industry or just have a little fun with your followers.

twtQpon If you’d like to offer a discount code to Twitter users, this is a

Sample coupon

Sample Only Coupon

perfect solution. Not only can you fill out a simple form to create your coupon to send to Twitter (naturally, you have to have it setup in your shopping cart…) you can also use the site to search for coupons from other companies.

Twittertise This service blends scheduled tweets with tracking so that you can measure your return on investment with each promotional tweet.

FriendOrFollow – Who’s following whom? Who’s not following you back? Who are you not following back? Who are your mutual friends? Find out! In a business sense, it only makes sense to Follow the Right People!

So, there’s an extra one to grow on. This list of Twitter tools that will help you connect with the right people, manage your network of colleagues and customers and track the effectiveness of your messages. These are only a few. There are many, many tools out there including the tools right at Twitter.

Let us know which ones you like best! Or if you have better ones and why you like them…

P.S. If you like this post and would like to receive more like it, be sure to sign up for our mailing list!

P.S.S. If you liked this post, you may like our other posts in this Social Media Series!

Real solutions and proven strategies for marketing YOUR local business.
Serving small businesses throughout the U.S.

Strategic Internet Marketing, Reputation Management & Video marketing