It seems almost daily we are asked about whether a business should hire someone to do their SEO Marketing (B2B) or if they can do SEO themselves? So let’s take a closer look, shall we?
B2B or DIY SEO? Can I do SEO myself?
This seems to be the question most asked recently and I would like to answer that question for you today! The answer is most definitely YES> yes you can do SEO yourself! You see, I am a firm believer in DIY projects. I DIY all kinds of things all the time. I find myself Googling for how to change my own oil from time to time or can I fix my own toilet? And of course the answer is yes, yes I can. But do I REALLY want to? and if so, what is actually involved? So the real question here becomes actually several questions:
- How much time do you have to spend learning the techniques, rules and strategies it requires to DIY SEO?
- And with this first question answered: Just how VALUABLE is your time?
- Is your time better spent on other important business issues vs the nuts and bolts of creating or designing a website?
- Do you want to learn all the technical development, really?
- Do you have the time, or oh sorry I repeat myself…..
In my opinion, once you have your website up and designed to your liking then comes the real work. There are so many other things to learn beyond the building of the website. After all you want to build a “web presence” not just a website. [Read more…]