October 2010 - e-Edge Marketing | AI & Small Business Marketing |Charleston SC 843-647-0489

Internet Marketing for your Veterinary Hospital or Clinic

e-Edge Marketing can help you promote your veterinary clinic or hospital’s practice along with your services and products to potential new patients 24 hours a day, 7 days a week from your own professionally designed website and show you the return on your investment.

This is not a cookie cutter website but a site that is made specifically for promoting your business and giving you a return on your investment as our first and foremost priority. If your website isn’t being found on the first page of Google’s search engine results, you don’t have a web presence. Without a web presence, the people who are searching online for your business, products, and services won’t find you. They WILL however find your competitors.

You’ll be able show your professionalism by sharing your expertise, generate additional revenue by advertising monthly specials, build trust by interacting with your clients and, maybe more importantly, potential new clients; send appointment reminders and stay at the top of your clients minds with monthly newsletters and email marketing. Further, your site will help you to build your veterinary practice’s revenue by using e-commerce capabilities to keep your client’s buying the supplies you’ve recommended from you instead of purchasing them elsewhere.

Essential Marketing Tools for your Veterinary Hospital

To effectively promote your veterinary hospital you need two basic things. First, a strong marketing plan that utilizes a range of marketing tools working toward the singular goal of building your practice. Then, you need a website built with the right elements promoting your business. Your website should be built with a strong foundation in SEO, RSS, and Social Media Integration for the maximum return on your investment.

Even veterinary hospitals and clinics that believe they do a good job with their marketing efforts only promote themselves on an ad hoc basis: a website, handful of print ads and maybe an aged brochure. They simply do not have the right tools that incorporate the right message to attract new clients on a regular basis and the fact is, you need to get your website found on the internet by the people who are already searching for you.

The creative marketing staff at e-Edge Marketing can ensure that your promotional efforts effectively grow your practice and increase your revenue. We guarantee to turn your marketing expenditures into investments in the future of your veterinary hospital. We also help you define your brand – a unique and enduring image of your value to your clients – and ensure it is consistently communicated across all your marketing tools.

Essentials for Marketing and Branding Your Hospital

e-Edge Marketing has the specialized internet marketing expertise to help you leverage the tools we provide to you into a strategic marketing plan. Even if you already have one or more of these elements on your website, e-Edge Marketing can show you how use them in conjunction with each other to give you a tangible return on your investment. We can show you how using the right marketing tools along with the right website elements can create a solid brand image guaranteeing a greater return on each marketing dollar.

Others may claim they have the specialized veterinary marketing expertise to help you leverage the tools you need into a strategic marketing plan but at e-Edge Marketing, we show you proof that you are gaining more exposure and getting more leads on potential new customers. We guarantee it.

Pricing

Just as how your prices differ from client to client, what their treatment is, and what their needs are, so does our pricing for veterinary hospital marketing packages. They are determined on a case by case basis depending on where you are in your business and what the prescribed treatment’s are that are necessary for your success. We offer free consultations so there are no costs involved in finding out how we can help you.

Call e-Edge Marketing today at 866-945-9707 to discuss your clinic’s or hospital’s budget and marketing needs. We’ll customize something for you.

Membership Site Success | Internet Marketing Strategies | Charleston | Buffalo

This series of articles on membership sites are not my own creations but rather a compilation of information I’ve collected from experts who have come before me who are masters in their own rights.

Membership sites are a great way to make recurring income online. This is especially true if your product or service requires requires training or support.

If you’re thinking of starting your own membership site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your membership subscription and get new members and customers.

Membership sites are usually very content rich. Content can be in any form whether written, audio or video. It can be live or pre-recorded. There are many options available for producing content for your site.

Listed below are some things you will want to consider for your membership site.

Outsource content creation

Your membership site’s success depends on the new content that you deliver each month, every month. If you want to cut down on your content creation time, consider hiring a ghostwriter to provide your site with articles, reports and blog posts. When you use a ghostwriter you’ll be able to concentrate on your strengths (like promotion) rather than struggling with the writing. When you outsource, you don’t have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself.

Get professional graphics

Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn’t an excuse to produce lackluster content. But if your site looks good, people will want to be part of it! Your site’s graphics don’t have to be overly fancy, but they do need to look good. If you’re not a pro at graphics, you should find a website designer to give you the professional look that you need to draw in customers. You may be able to barter with a designer for free graphics by offering a free membership to your site.

Have two or more levels of membership

Creating two levels of membership or more can help you draw in a wider customer base. You can help people join the site who might not be able to if the price is higher, but you still have the opportunity to get a higher monthly fee from those who want the added benefits of being in the top tier. To encourage more sign ups, you can have a free membership level, a silver level and a gold level.

Use a blog to promote your membership site

Create and maintain a blog outside of the gates of your membership site in order to build traffic and increase your presence within the niche. You can maintain your blog as part of your main website or create it on a completely different domain. Blog about popular topics in the membership site’s forum and give teasers about the content that members are receiving. When you give quality content and mix in references to your membership site, you’ll create credibility and get new members for your sites.

Add video to your membership site for major impact

Video marketing is the next revolutionary step on the Internet. You can be part of this growing movement by adding video to your membership site. Most anything that can be expressed in writing can be made into a video. Whether you use traditional video where you talk in front of the camera or screen capture video technology like Camtasia, you can offer top quality content for your members through this new media.

If you need help setting up your membership site, we can help. For more information, call or email us today!

To your membership site success!