Archives for January 2018

Overwhelmed by Digital Marketing?

digital marketing overwhelmIf you’re a small business owner feeling overwhelmed by digital marketing, stop, take a deep breath, and read on. This is the Part 1 of a 10 part series in overcoming the frustration you feel over doing the digital marketing you already know you need to be doing for your business, but are too overwhelmed by the number of strategies and marketing opportunities available to you.

For small business owners, digital marketing can quickly start to become overwhelming. There are so many opportunities there for you to explore, but just how do you actually go about taking advantage of those opportunities and fitting them all into your schedule? You are probably also wondering which digital marketing strategies you should you be using,  how do you go about implementing them successfully, and how can you track the results of your campaigns so you know what’s working and what’s not.  It can be overwhelming and frustrating!

If that’s you and you are feeling more than a little weighed down and confused by digital marketing, you’re certainly not alone. There are some studies out there that reveal some surprising to some, facts that suggest many small business owners are feeling overwhelmed and aren’t achieving the results they would like from their efforts. In fact, on a regular basis, business owners tell us that this problem can become so paralyzing for them that they end up doing nothing at all.  Despite the many opportunities digital marketing provides to small businesses to get their message out there, many of them have dismissed the idea of using it all – which is a huge mistake.

If you fall into this category and are feeling that digital marketing just isn’t for you, let’s look at how to get a handle on that overwhelm.

Here’s how we suggest you tackle it:

Stop and Regroup

When you feel overwhelmed by digital marketing and you’re feeling confused and frustrated, the best thing you can do is to stop what you are doing and regroup. It is important to recognize your need to re-set your psyche and then take some time out to refresh your mindset and come back stronger… with a clear head.

Step away from the computer. Especially if you’ve reached that point when you are no longer productive and continuing to work is just counterintuitive, so consider doing another task for a few minutes when you get frustrated. You’ll feel much better for it and will be able to come back to the task with a clearer focus.

In addition, working in short bursts is a great way to maximize your productivity levels and minimize overwhelm. For example, you might do fifteen-minutes of solid work and then take a short five-minute break. We’ve got a whole ebook of marketing strategies you can do in 15 minutes or less.  You can find that here.

Just Start With the Basics

In order to prevent overwhelm, it is important to familiarize yourself with the basics of digital marketing. Read up on the subject and then put together a plan of action that can be realistically achieved in your current schedule then schedule the time to do it! Take action!

It’s also certainly worth mentioning that many business owners make the mistake of trying to carry out every digital marketing method under the sun, when they would actually be much better off focusing on two or three strategies that are most effective for their business. The quickest way to overwhelm is trying to do everything! Choose a strategy and then track the results. Depending on your business, what works for others may or may not be for you.

If you downloaded our free ebook, choose a couple of ideas that you like and think about how you can make that work for you.

Continue to Part 2 in our series “Overwhelmed by Digital Marketing”.

Digital Marketing Challenge 2018

Happy New Year!

I’m so excited about the year ahead! I don’t know about you but I  just love new beginnings. A new year means a fresh start, a clean slate, new opportunities to grow our businesses and yes, CHANGE. I stopped dreading change a long time ago. Change isn’t bad, it’s just doing something different. Learning new ways to grow both personally and professionally are good things.

Introducing the 2018 Digital Marketing Challenge!

Here’s The Plan:

We’re going to start a 10 part series on “Breaking Through Digital Marketing Overwhelm” that will continue through the end of the month.

Since January is Get Organized Month, we’re going to start by getting your business’ digital marketing planning calendar started. The challenge in January is to get organized, decide on a theme for your promotions, and to begin creating a “marketing plan” for each month of the year using the skills we are going to teach you. There will be a lesson each month where we will discuss which platforms will work best for each months plan. We’ll get you started implementing your plan with ongoing support from me, my team, and from the other challenge participants on our Facebook group. We’ll also cover what strategies and platform(s) seem like the best bet for your specific business and for each item on your marketing calendar.

The Digital Marketing Challenge is free but can help you earn *thousands of dollars in additional revenue each year!

*I am required by law to give this Legal Disclaimer: Of course I can’t guarantee the actual profits you can expect as each business’ results will vary.  Everything depends on YOU and your ability to follow through with what you’ve been taught. The bottom line is, if you take action on what we teach you, you will see profits from your efforts. Like everything else is life, it’s takes effort to make money in any business.

Who is the Digital Marketing Challenge for?

For those small business owners who have had a “I can’t do it”,  “I don’t know how to do it”, or “I don’t have the time to do it” digital marketing mindset, this is your year to change your thinking! This is your year to shine and excel with your business’ digital marketing. This is the year to break-through those fears about using digital marketing practices in your business!  You already KNOW that digital marketing offers so many GREAT opportunities to connect with the people all around you who want and need your products and services. You also know that without digital marketing, you are missing opportunities to meet your prospects and customers, right where they are, on their mobile devices. Everyday that you procrastinate you are losing prospects, sales, and profits each day that the door to your business is open.  You must stop letting fear keep you from giving your business the benefits of what digital marketing can do for your business and stop letting your customers choose to do business with your competitors.

So, to that end, this year, we are going to systematically, define the best digital marketing opportunities, strategies, and platforms for you to use and we’re going to give you a challenge that is sure to increase profits from month numero uno! We will begin on January 15th, 2018 and we will complete the initial training by the end of January. Then, we’ll meet once a month, on the 1st Tuesday of each month for the rest of the year.  During the monthly meetings I’ll help you develop the following months marketing plan and we’ll use different strategies and platforms each month.

No worries, no stress, we’re going to help guide you along. Are you excited yet?!?

What You’ll Need to Participate:

  • A business.
  • A website for your business.  (NOTE: we can help you with that if you don’t already have one)
  • A computer or other digital device.
  • An open mind.
  • 30 minutes of time each day. It should go without saying that you will need to commit some time to this.  I think 15 -30 minutes a day will be sufficient for now. Go ahead and block off 30 minutes a day for each working day in January on your planner. Once the plan is in place, 15 minutes a day is all you should need from then on out.
  • A Planner.  I personally use this one and I like it a lot. It’s got everything you need and none of what you don’t need.  It’s inexpensive and I’ve been happy using this one for the last three years. You can use any planner that has room for each day’s marketing tasks, a place to keep track of your ideas, and a section for keeping track of time commitments.
  • A sharp pencil and an eraser are the only other investments you’ll need to make your marketing plan calendar. I prefer this mechanical pencil but any pencil and eraser will do just fine.  Note: You may not know this but I’m somewhat of a office supply hoarder. I love office supplies! Did you know that with Amazon Prime, you can get your planner, pencil, and many other items (not just office supplies) in just 2 days, with free shipping, and without leaving your desk!  I use this service so often and there are many other cool benefits associated with Amazon Prime like movies, music, free Kindle books, and special deals on products you already buy anyway just to name a few of the benefits.
  • Download my free eBook called “How to Increase Your Local Business’ Sales in Just 15 Minutes a Day.” This little book is full of marketing strategies that you can implement in 15 minutes a day or less. You can get that here. Since we’ll be using this throughout the entire year it’s a good idea to go ahead and print your copy of the book so you can make lots of notes in it when you see ideas you want to use and to mark things you want to remember.
  • Be a member of our Facebook group. It’s free too!

My January marketing calendar includes these events: 

I’ll be utilizing the following “holidays” to demonstrate how to use online digital marketing promotions to grow your business.

“Get to Know Your Customers Day.”

“Better Business Communication Day.”

“Have Fun at Work Day.”

If these are are a good fit for your business as well, great!  We can build your marketing calendar around these too. I think these promotional days will work for just about any kind of business but if you aren’t sure, go ahead and find a couple of other promotional days in January that you feel are better for your specific business. A good place to start finding events of all kinds is a website called “Days Of The Year.”  Go on over there and see what’s coming up that fits with your business and that your customers will find interesting. I’ll show you how to use these “holidays” to engage with your prospects and customers.

Ready or not, let’s get started! You’ll be glad you did it! 




P.S. Don’t forget to download my free eBook  “How To Increase Your Local Business’ Sales” in Just 15 Minutes a Day.” Inside you’ll find 73 ways to market your business in just 15 minutes a day or less. We’ll use this book every month to plan marketing strategies so if you haven’t already, get your free copy here now. Also, once you’ve downloaded the book, you’ll get all the Digital Marketing Challenge updates sent to your email’s inbox so be sure to use your best email when you order the book so you don’t miss a thing!

Part 1, “Overwhelmed by Digital Marketing?”, is here.

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