Groundhog Day Sale

It’s Groundhog Day!

Each year on Groundhog Day, we like to celebrate by offering some money saving specials to our customers!

You win either way! Here’s how it works… If Punxsutawney Phil sees his shadow, legend has it that there will be 6 more weeks of winter. Since you’ll have much more time to get some work done before the spring/summer busy season sets in, why not use that constructively by doing a little upkeep to your online presence? To help you out with that, we are going to give you a FREE website audit with a value of $500.00!

If Phil doesn’t see his shadow, then spring is coming early and you won’t have as much time to get your business ducks in a row! We’re going to help you with that too! How? By helping you get found when someone searches for your product or service on Google. We’ll do that by giving you $100.00 off of your first months service when you order our Google Ads Campaign Management Service.

Extras:

If you are a big Groundhog Day fan like we are, you might enjoy this tshirt we found to be hysterically funny! If you don’t get it, then you must not have seen the movie, and I find that hard to believe, but here’s the movie trailer.

Some fun facts about Groundhog Day:

How often is Punxsutawney Phil right?

Well, I did a little research and according to this article, “When Phil predicted a short winter, he was much more likely to be right,” Roche told Life’s Little Mysteries. “Out of the 15 times that he didn’t see his shadow and predicted an early spring, he got it right seven times that’s a 47 percent accuracy rate.”

Phil’s full name, granted by the Punxsutawney Groundhog Club, is Punxsutawney Phil, Seer of Seers, Sage of Sages, Prognosticator of Prognosticators, and Weather Prophet Extraordinary.Phil’s fans have been able to get text message alerts of his predictions since 2010. (Text “Groundhog” to 247365, in case you’re interested.)

Did you know you can actually GO to Cobbler’s Knob and enjoy the festivities?
Yep, just click here for all of the details.

So, what’s your prediction? More wintry weather, or blue skies and sunshine? Sound off by writing a comment below.

 

Overwhelmed by Digital Marketing?

digital marketing overwhelmIf you’re a small business owner feeling overwhelmed by digital marketing, stop, take a deep breath, and read on. This is the Part 1 of a 10 part series in overcoming the frustration you feel over doing the digital marketing you already know you need to be doing for your business, but are too overwhelmed by the number of strategies and marketing opportunities available to you.

For small business owners, digital marketing can quickly start to become overwhelming. There are so many opportunities there for you to explore, but just how do you actually go about taking advantage of those opportunities and fitting them all into your schedule? You are probably also wondering which digital marketing strategies you should you be using,  how do you go about implementing them successfully, and how can you track the results of your campaigns so you know what’s working and what’s not.  It can be overwhelming and frustrating!

If that’s you and you are feeling more than a little weighed down and confused by digital marketing, you’re certainly not alone. There are some studies out there that reveal some surprising to some, facts that suggest many small business owners are feeling overwhelmed and aren’t achieving the results they would like from their efforts. In fact, on a regular basis, business owners tell us that this problem can become so paralyzing for them that they end up doing nothing at all.  Despite the many opportunities digital marketing provides to small businesses to get their message out there, many of them have dismissed the idea of using it all – which is a huge mistake.

If you fall into this category and are feeling that digital marketing just isn’t for you, let’s look at how to get a handle on that overwhelm.

Here’s how we suggest you tackle it:

Stop and Regroup

When you feel overwhelmed by digital marketing and you’re feeling confused and frustrated, the best thing you can do is to stop what you are doing and regroup. It is important to recognize your need to re-set your psyche and then take some time out to refresh your mindset and come back stronger… with a clear head.

Step away from the computer. Especially if you’ve reached that point when you are no longer productive and continuing to work is just counterintuitive, so consider doing another task for a few minutes when you get frustrated. You’ll feel much better for it and will be able to come back to the task with a clearer focus.

In addition, working in short bursts is a great way to maximize your productivity levels and minimize overwhelm. For example, you might do fifteen-minutes of solid work and then take a short five-minute break. We’ve got a whole ebook of marketing strategies you can do in 15 minutes or less.  You can find that here.

Just Start With the Basics

In order to prevent overwhelm, it is important to familiarize yourself with the basics of digital marketing. Read up on the subject and then put together a plan of action that can be realistically achieved in your current schedule then schedule the time to do it! Take action!

It’s also certainly worth mentioning that many business owners make the mistake of trying to carry out every digital marketing method under the sun, when they would actually be much better off focusing on two or three strategies that are most effective for their business. The quickest way to overwhelm is trying to do everything! Choose a strategy and then track the results. Depending on your business, what works for others may or may not be for you.

If you downloaded our free ebook, choose a couple of ideas that you like and think about how you can make that work for you.

Continue to Part 2 in our series “Overwhelmed by Digital Marketing”.

Real solutions and proven strategies for marketing YOUR local business.
Serving small businesses throughout the U.S.

Strategic Internet Marketing, Reputation Management & Video marketing