Leveraging Joint Ventures vs. Working On Your Own

Leveraging Joint Ventures vs. Working On Your OwnPeople have been saying “Two heads are better than one!” for years. We couldn’t have been wrong for all these years could we? How about “Many hands make light work”? These sayings had to have been said for a reason. The idea that cooperation is an advantage is grossly overlooked in online businesses. Joint venturing is simply considered “good business”. Even competitors can both profit from a joint venture. Business owners don’t typically enter into a joint venture agreement to help out their competitor, they are doing so to help themselves profit.

In brick and mortar businesses, joint venturing is becoming more and more common. The idea behind joint venturing is that you don’t have to work alone. Whether an hour, a day or a week, one person can really only get so much work done. They are limited to what they can accomplish alone. When you add in what another person can do, more gets done than either one could have done alone.

So you are great at what you do. You have a product or service that you know people are looking for. You’re just not sure where to start in marketing. Well over there, there is a guy who is great at marketing and he’s got a very long list of potential customers but no product or service to promote to them. By agreeing to enter a joint venture agreement you are both able to do what you could have never accomplished alone. Now you can multiply your offer for your product or service many times over. Keep in mind that you will probably have to do so with your new joint venture partner as well. It’s a win-win.

This method is known as ‘leveraging’. It will work for all parties involved in a joint venture in a specific project. When you use your strongest assets such as customers, services, skills, advertising, knowledge, products, etc. along with other business owners’ strongest assets and leverage a stronger marketing advantage for all.


B2B or DIY SEO? Can I Do SEO Myself?

It seems almost daily we are asked about whether a business should hire someone to do their SEO Marketing (B2B) or if they can do SEO themselves? So let’s take a closer look, shall we? Can they find you?

B2B or DIY SEO? Can I do SEO myself?

This seems to be the question most asked recently and I would like to answer that question for you today! The answer is most definitely YES> yes you can do SEO yourself!  You see, I am a firm believer in DIY projects. I DIY all kinds of things all the time. I find myself Googling for how to change my own oil from time to time or can I fix my own toilet? And of course the answer is yes, yes I can. But do I REALLY want to? and if so, what is actually involved? So the real question here becomes actually several questions:

  • How much time do you have to spend learning the techniques, rules and strategies it requires to DIY SEO?
  • And with this first question answered: Just how VALUABLE is your time?
  • Is your time better spent on other important business issues vs the nuts and bolts of creating or designing a website?
  • Do you want to learn all the technical development, really?
  • Do you  have the time, or oh sorry I repeat myself…..

In  my opinion, once you have your website up and designed to your liking then comes the real work. There are so many other things to learn beyond the building of the website. After all you want to build a “web presence” not just a website. [Read more…]

Real solutions and proven strategies for marketing YOUR local business.
Serving small businesses throughout the U.S.

Strategic Internet Marketing, Reputation Management & Video marketing