- Social Media Marketing
- Email Marketing & List Building
- Mobile Marketing
- Multimedia Marketing
- Direct Marketing
Facebook features and changes seem to be changing almost daily recently! Quite honestly, I'm finding it a little hard to keep up. Since it's my business to keep up, I'm doing everything I can to keep current and bring the information on those changes to my clients as fast as I can. Depending on how much you like to share about yourself, many of the new Facebook features aren't being well received due to privacy policies and depending on how often you check your privacy settings some have reported the defaults being changed for each new change. In any event, it's smart to check your privacy settings on a regular basis to see what you are sharing. On another note, remember, you should always treat what ever you decide to post like the whole world will see it. If it is not … read more
I am always surprised at how many business owners who have already developed a website are missing an important element to their websites. This element can mean the difference between experiencing strong sales and leads of their products and services from your internet marketing efforts and not ever getting a website visitor to come back to your website. If you are serious about using your website to create sales and leads for your business, an even more importantly, repeat sales and referrals from your website, this element is worth it's weight in gold! The money is in the list! What is the element I'm talking about? It's a lead capturing system commonly referred to as an opt-in box! An opt-in box allows you to capture the information you need from your website visitors … read more
Have you noticed how people seem to have a special and unique relationship with their mobile devices & cell phones? We are addicted to them! If our mobile phones aren’t in our hands, they are almost always within reach. Even while we sleep! As a business owner, this is great news for you but we’ll go into that more later. First, you need to think about your own website. Have you looked at it on a mobile phone? The fact is that if your website is not easily viewed and navigated on mobile phones, then you’re going to lose business to your competers who have established a mobile-friendly website. It’s true. It’s no longer enough to have a just a website. You MUST now have a mobile-friendly website as well. On average, currently 1 in 7 Google … read more
As a local business owner, are you tapping into the power of video marketing and social media marketing as a combination to get the word out about what your business offers? Most local business owners are not! Why? Because: Most business owners don't know how to do it themselves and further, wouldn't know where to start. and/or... They "think" it's too expensive to have it done for them and they are not sure of the return on their investment. The good news is that video marketing is not like buying airtime on TV. The costs are much lower and the ROI is trackable through the use of analytics. If you aren't using video marketing, you're missing out on one of the most powerful ways to promote yourself and your business. Video can help you to get more publicity. … read more
With the holidays fast approaching, there is no better time to start learning about how you can stand apart from your competitors this holiday season and how to grow your business as the result of it! This isn't your grandfather's direct mail marketing campaign, that's for sure! You will immediately see how this strategy can rock your business not only for the holiday season but throughout the year. The fact is, people do business with those who they know, like, and trust. Sending a greeting card can help you acheive those goals and help you grow your business faster and easier than almost any other kind of marketing. Who doesn't like to receive a beautiful greeting card in the mail? Think about how that made you feel the last time that happened. I'm not talking about … read more
Mobile Marketing
Mobile Friendly Web Site Development
Have you noticed how people seem to have a special and unique relationship with their mobile devices & cell phones? We are addicted to them! If our mobile phones aren’t in our hands, they are almost always within reach. Even while we sleep! As a business owner, this is great news for you but we’ll go into that more later. First, you need to think about your own website. Have you looked at it on a mobile phone? The fact is that if your website is not easily viewed and navigated on mobile phones, then you’re going to lose business to your competers who have … [Read More...]
Location Based Services | Using Foursquare for Business
If you aren't yet using Foursquare for your business, you are missing very valuable exposure! It’s a new way to spread word of mouth advertising and it can help your business in a big way! Foursquare, is a location based mobile application. The developers that created Foursquare describe it as “a friend-finder, a social city-guide, and a game that encourages users to explore their neighborhoods and rewards them for doing so,” Foursquare is a mobile application that users use on their mobile phones and is designed to allow people to “check in,” or, indicate their … [Read More...]
Email Marketing & List Building
Email Marketing for Business | Getting Subscribers
Email marketing in your business is a good idea in your overall marketing strategy. In fact, if you are not using email as a marketing strategy you are missing out on an an untold and untapped fortune! It's so powerful that email marketing should be among the top stategies of your list of priorities in developing your sales strategy. Used alone, an email campaign targeted directly to your permission based customers can increase your bottom line by 10%! Used in conjunction with other marketing efforts there would be an even greater result in that percentage. So why isn't everyone … [Read More...]
List Building, How to Build a eMail List
I am always surprised at how many business owners who have already developed a website are missing an important element to their websites. This element can mean the difference between experiencing strong sales and leads of their products and services from your internet marketing efforts and not ever getting a website visitor to come back to your website. If you are serious about using your website to create sales and leads for your business, an even more importantly, repeat sales and referrals from your website, this element is worth it's weight in gold! The money is in the … [Read More...]
Social Media Marketing
FaceBook Features & Changes | Commenting on Webpages
Facebook features and changes seem to be changing almost daily recently! Quite honestly, I'm finding it a little hard to keep up. Since it's my business to keep up, I'm doing everything I can to keep current and bring the information on those changes to my clients as fast as I can. Depending on how much you like to share about yourself, many of the new Facebook features aren't being well received due to privacy policies and depending on how often you check your privacy settings some have reported the defaults being changed for each new change. In any event, it's smart to check your … [Read More...]
5 Tips for Marketing Your Business on LinkedIn
What is LinkedIn and how do you leverage it for your business? LinkedIn is a social networking site designed specifically to link and network business professionals online. It’s also a powerful way to meet new potential customers. Simply put, It can be a great way to find new customers in a B2B environment, providers for services you need, and potential partners. To do this correctly and reap the best benefits from establishing a marketable presence on LinkedIn, here are a few tips to consider: #1 Use and Ask for Recommendations LinkedIn offers you the ability to write … [Read More...]
Multimedia Marketing
Video Marketing Campaign Strategies for Local Business Success
As a local business owner, are you tapping into the power of video marketing and social media marketing as a combination to get the word out about what your business offers? Most local business owners are not! Why? Because: Most business owners don't know how to do it themselves and further, wouldn't know where to start. and/or... They "think" it's too expensive to have it done for them and they are not sure of the return on … [Read More...]
Online Traffic Offline – Free Teleseminars Via Conference Calling
The best part of free teleseminars via conference calling is not that they are free. Nope, the best part is that it could bring you free online traffic offline. I’m talking about good high quality, targeted traffic, not just some random person who happened across your website and clicks right off. Anyone could get thousands of people to click on a link to their website but today I’m going to talk to you about a way to get people to your … [Read More...]
Radio Shows
Profitable & Results Driven Internet Marketing Activities for Business
If you own a small business and want to get the most from your internet marketing efforts, our BlogTalk Radio show today focused on what you need to know to stay centered on the most profitable, results driven activities in your internet marketing activities. You can listen to the recording here or by clicking the radio show button below. Most busy small business owners don't have the time it takes to do their own internet marketing let alone learn how to market their businesses on the internet. Further, even those that do know how to market their businesses online, may not know what … [Read More...]
Business Coaching Services | Who needs it & Why?
In celebration of Women in Blue Jeans Day, Kelli Claypool, business coach extraordinar, will be my special guest on e-Edge Marketing's BlogTalk Radio show on Wednesday, Jan. 19, 2011 at 11:00 a.m. EST. Kelli has been a professional trainer and offered business coaching services for nearly 20 years. She is the President & CEO at Business and Learning and also has a web site at http://kelliclaypool.com/ Business and Learning is an online resource for work-at-home professionals. Her mission is to motivate business owners who want to increase their circle of influence, impact the … [Read More...]
WordPress Website Security Interview with Regina Smola
A big THANK YOU goes out today to Regina Smola who I had the opportunity and pleasure of interviewing on my BlogTalk Radio show. Our topic? The importance of WordPress security when running a business website. If you read my post from last week, you already know that Regina is a sought after WordPress security expert. Knowing Regina's true expertise, so I grilled her, and as she says on her own blog, "I grilled her like a grilled cheese sandwich"! I got answers to questions like... How she got involved in doing security work. The difference in security issues between … [Read More...]
Social Networking
Social Networks. Why Businesses Should Use Online Communities.
If you doubt that social networking is not good for business, think again. If your lines of communication with your customers are out of date, social networks are the the answer to bringing you current in connecting with your customers. It's time to bring your business into the 21st century! Online communities offer you a way to connect with your customers in a way that you can't get anywhere … [Read More...]
Online Classified Advertising
Free Classified Ads Post | Local Online Business Advertising
Free Classified Ads or very low-cost online classifieds are a smart way to get your local business in front of hundreds and perhaps even thousands of potential new LOCAL customers from even a single post using a graphic ad design that will attract local buyers as well as from the search engine results you'll get from your free classifieds if they are done correctly as you can see in the video … [Read More...]
Promoting Your Business
Marketing Your Health & Life Insurance Company Website
Over at one of the networking sites I belong to I found a question from Kevin asking about how to best market his business. Kevin is in the Health and Life Insurance business. Here is his question along with my reply. I would like to know what regular … [Read More...]
Membership Sites
Membership Site Success | Internet Marketing Strategies | Charleston | Buffalo
This series of articles on membership sites are not my own creations but rather a compilation of information I've collected from experts who have come before me who are masters in their own rights. Membership sites are a great way to make recurring income online. This is especially true if your product or service requires requires training or support. If you’re thinking of starting … [Read More...]
Customer Relationship Building
Grow Your Business with Direct Mail Marketing & Greeting Cards | Free Webinars
With the holidays fast approaching, there is no better time to start learning about how you can stand apart from your competitors this holiday season and how to grow your business as the result of it! This isn't your grandfather's direct mail marketing campaign, that's for sure! You will immediately see how this strategy can rock your business not only for the holiday season but throughout … [Read More...]
How to Get More Customers & Leads
New Client Prospecting Process | Finding Your Perfect Customer
Knowing your market and who your buyers already are, is the most crucial information you can know in finding your perfect customer. New client prospecting is a process that you can't just rush through. Here are 4 tips that can help you in building a customer base. Follow these steps before you spend another minute or another dollar going after new customers. Who is Your Audience? … [Read More...]
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