October 2010 - e-Edge Marketing | AI & Small Business Marketing |Charleston SC 843-647-0489

Internet Marketing Services in Charleston, Buffalo, & Winston Salem

Internet marketing services in Charleston SC, Buffalo NY, and Winston Salem NC are offered by our team of experienced and highly dedicated internet marketers. Search engine optimization can be one of the most effective ways to convert visitors into buyers.

Internet marketing services are for business owners who want their businesses to be found on the internet by the people who are already interested in finding the products and services they offer. There are specific things that can be done to and with a website to make it more worthy of ranking at the top of the results in Google’s and other search engine’s results.

Search Engine Optimization, better known as SEO Marketing is a specialty here at e-Edge Marketing. We know the best and quickest way to get you to the top spots where people can find you. Get Found On Google

Although today most business owners are aware that they need to have an internet presence for their company, most don’t realize that there is a lot more to it than just having a website. It’s no accident which listings end up on the first page of the search engine results! A lot of business owners either don’t know how to optimize their website themselves or they don’t have the time it takes to get them where they need to be. This is where we come in. Our team here at e-Edge have the experience and the dedication it takes to get you there in record time!

If you are looking for SEO Internet Marketing Services in Charleston SC, Buffalo NY and Erie PA we are your team! e-Edge Marketing provides Search Engine Optimization (SEO) services for local companies who want to increase their rankings on major search engines. We want to provide you with the best Internet Marketing Services money can buy! We work hard to insure our clients the best possible resources. [Read more…]

Avoiding Shopping Cart Abandonment & Increasing Completed Sales

avoiding shopping cart abandonment What makes people come to a website, shop, and then abandon the shopping cart?

It’s important to know the answer to this question throughout the year however, with the start of holiday shopping fast approaching along with the fact that more people are shopping online than ever before, it’s especially important to know why visitors abandon the purchase once they get to checkout and even more importantly, what you can do to avoid it from happening on your own site.

The statistics showed that in 2009, the stretch between Labor Day and November 15 was notoriously bleak as consumers curtailed their shopping until the earliest Thanksgiving promotions rolled out. Sales fell by 56 percent during that period while shopping cart abandonment climbed to a striking 83 percent, according to data from e-commerce solutions provider SeeWhy, which tracks conversions and abandonment rates.

All indications are that the trend is continuing this year, meaning that merchants must be more proactive as they head into the start of the holidays. The best way to do that is by examining the top reasons for cart abandonment and addressing them now before the season is upon us.

Below are the top five reasons why consumers abandon shopping carts during the online shopping experience, based on responses to a Forrester Research study released in May 2010:

1. Shipping and handling costs (44%)

Solution: Offer free (or reduced) shipping. A whopping 44% abandoned the cart for this reason. You have the power to change that.

2. Not ready to purchase the product (41%)

Solution: 41% of the people, needed more information before making a buying decision. Making sure to include all the information about your product is essential. Don’t go for short descriptions. Great descriptions sell the product and making the products benefits the major focus of the description will allow the visitor to know that your product is what they were looking for. Also, for those that don’t buy during a first visit, capturing their information and following up might make the sale!

3. Wanted to compare prices on other sites (27%)

Solution: The visitors initial impression was that they thought the price were too high and wanted to compare the data. Consider a low price guarantee and honor it when the customer asks you too. Seeing that guarantee may alleviate the visitors apprehension.

4. Item was priced too high (25%)

Solution: Do some comparison price shopping yourself and consider what your competitors are selling the same or similar products for.

5. Wanted to save products in my cart for later consideration (24%)

Solution: Get a shopping cart that has the ability to save items to their cart for when they come back next time.

Notice that none of the top five reasons have anything to do with site design or checkout functionality, and that several or all of these issues can be dealt with relatively simply. If you are not able to address them all before this holiday season, tackle the ones you can and make sure to consider the rest for 2011.

Other good ideas:

• Offer guest checkout. Many abandon the cart because they don’t know if they will shop with you again. This is especially true from special purchases. They really just don’t want to set up yet another account. You can offer guest checkout to satisfy those who don’t know if they will be shopping with you regularly.

• Persistent Shopping Carts.

Remember, holiday shoppers are likely to be careful with their holiday spending again this year. So what you do, and what you offer them may lead to lower shopping cart abandonment and a big contributing factor to how well you will do this holiday season.

To a successful 2010 holiday shopping season!