Archives for 2010

Winston Salem Internet Marketing & Web Design Services

Winston Salem NCBy design, e-Edge Marketing wanted a presence in the Winston Salem, Forsyth County area of North Carolina and with the addition of Mr. Whit Gillon, to our team we have been able to begin offering services and enter the NC arena.

Here’s why…

Besides being know for their southern hospitality, terms like Biomedical research, digital design, and advanced software development are just a few of the terms that define Winston-Salem’s ongoing and aggressive transition to a technology-centered economy.  Businesses have become astutely aware of their need for a presence on the internet and we want to be the company that they think of when they begin looking for a website development team for their business.

This bold new direction North Carolina took didn’t happen by chance. The groundwork was done in the early 90s when community leaders – led by the Chamber – began focusing on the city’s potential both to develop and to attract high-technology-based businesses.

Research in biotechnology and pharmacology was already well underway at Wake Forest University, the WFU School of Medicine, and Winston-Salem State University. These initiatives provided the springboard for a feasibility study commissioned by the Chamber which evolved into a strategic plan for technology development.

In 1997, the plan became Forsyth County’s official Blueprint for Technology.

To help actualize and coordinate the Blueprint’s components, the Chamber subsequently created the Technology Council now the largest group in the Triad dedicated to developing our high-tech business base.  You can learn more about the Tech Council here.

The Technology Council also has a blog, Winston-TECH-Salem. This was designed to help keep the public informed about the happenings in the local technology community.

If you are a North Carolina business who needs a trusted team of web developers, SEO (search engine optimization) pros, internet marketers, and social media experts to create a web presence and a marketing strategy customized for your business, we’d love to talk to you.  Call us today for a free consultation.


What are WordPress Plugins & Why to Use Them?

wordpress pluginsI love WordPress and I love WordPress plugins!  Plugins are these amazing little widgets that help your website be more efficient at doing the things you want your website to do.

You will generally hear plugins referred to as “Add-ons”.  Add-ons is often considered the general term comprising snap-ins, plug-ins, extensions, and themes.

In a broader sense of the term plugin, Wikipedia defines plugins as “a set of software components that adds specific capabilities to a larger software application.  Plug-ins enable customizing the functionality of an application. For example, plug-ins are commonly used in web browsers to play video, scan for viruses, and display new file types. Well-known plug-ins examples include Adobe Flash Player and QuickTime.”

However WordPress plugins are specific to the WordPress platform which is the platform we build almost every website from.  Simly put, WordPress plugins allow the easy modification, customization, and enhancement to a WordPress website. So instead of changing the core programming of WordPress, you can add functionality by adding WordPress Plugins.

WordPress.org defines their plugins as “WordPress Plugin: A WordPress Plugin is a program, or a set of one or more functions, written in the PHP scripting language, that adds a specific set of features or services to the WordPress weblog, which can be seamlessly integrated with the weblog using access points and methods provided by the WordPress Plugin Application Program Interface (API).” [Read more…]

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