Membership Site Success | Internet Marketing Strategies | Charleston | Buffalo

membership sitesThis series of articles on membership sites are not my own creations but rather a compilation of information I’ve collected from experts who have come before me who are masters in their own rights.

Membership sites are a great way to make recurring income online. This is especially true if your product or service requires requires training or support.

If you’re thinking of starting your own membership site or you already have one going, here are a few quick tips for success with your membership site. They will help you simplify your content creation process, get affiliates to promote your membership subscription and get new members and customers.

Membership sites are usually very content rich.  Content can be in any form whether written, audio or video.  It can be live or pre-recorded.  There are many options available for producing content for your site.

Listed below are some things you will want to consider for your membership site.

  • Outsource content creation

Your membership site’s success depends on the new content that you deliver each month, every month. If you want to cut down on your content creation time, consider hiring a ghostwriter to provide your site with articles, reports and blog posts. When you use a ghostwriter you’ll be able to concentrate on your strengths (like promotion) rather than struggling with the writing. When you outsource, you don’t have to worry about being a good writer or knowing a lot about your topic. You can have professional content that gives the site value without writing it yourself.

  • Get professional graphics

Studies have been shown that outstanding graphics can compensate for average content. Of course, this isn’t an excuse to produce lackluster content. But if your site looks good, people will want to be part of it! Your site’s graphics don’t have to be overly fancy, but they do need to look good. If you’re not a pro at graphics, you should find a website designer to give you the professional look that you need to draw in customers. You may be able to barter with a designer for free graphics by offering a free membership to your site.

  • Have two or more levels of membership

Creating two levels of membership or more can help you draw in a wider customer base. You can help people join the site who might not be able to if the price is higher, but you still have the opportunity to get a higher monthly fee from those who want the added benefits of being in the top tier. To encourage more sign ups, you can have a free membership level, a silver level and a gold level.

  • Use a blog to promote your membership site

Create and maintain a blog outside of the gates of your membership site in order to build traffic and increase your presence within the niche. You can maintain your blog as part of your main website or create it on a completely different domain. Blog about popular topics in the membership site’s forum and give teasers about the content that members are receiving. When you give quality content and mix in references to your membership site, you’ll create credibility and get new members for your sites.

  • Add video to your membership site for major impact

Video marketing is the next revolutionary step on the Internet. You can be part of this growing movement by adding video to your membership site. Most anything that can be expressed in writing can be made into a video. Whether you use traditional video where you talk in front of the camera or screen capture video technology like Camtasia, you can offer top quality content for your members through this new media.

If you need help setting up your membership site, we can help.  For more information, call or email us today!

To your membership site success!


Write a Business Plan for Your Membership Site

Write a Business Plan for Your Membership SiteSubscription, mentor, membership or members’ only sites, whichever you chose to call it they are not always as easy as they sound to create. Make sure you write a business plan for your membership site. This can insure, month after month, a constant-steady flow of income when done properly.

Where to Start?

Anyone can create a membership site but should you? To start, you will need a niche and product to put on your site. Many people have an unrealistic idea on what all is involved in starting a membership site let alone the up keep of one. Most will fail once they experience the reality of the hard work and time involved.

Pick a niche that interests you. This will help in the creation of the product. If you are unfamiliar with or have no interest in the niche you will soon get bored and most likely give up. Decide on what product you will have in your membership site. Will there be ebooks, articles, videos, audios, tools, etc. Keep in mind who will be creating this product, if not you, how much will this cost to outsource?  Also, have a realistic idea on how long it will take to create these. Utilize yourself where you are strongest and outsource the rest. This will help with keeping a timeline for the big launch.

Make sure to do some research on your targeted audience and find out what’s hot in your particular niche. Also check out what the competition is doing.

Setting Up Your Membership Site

Starting and running a membership site can be a lot of fun if done correctly. Knowing what all is involved in creating and running a membership site is the key to success. There are some things you’ll want to consider to effectively manage your site. Credit card processing, automated sign-ups and automated cancellations are all things that must be integrated into the site. You should by now have an email list created from when your members opted in for your site. You’ll want to make sure you set up auto-responders to stay engaged with the members of your group.

Free Membership vs. Paid Membership

With a free membership site, members usually get limited access to information that you are providing at no charge. Check out what other people are giving away on their free membership sites. You will find it’s not exactly current or in high demand stuff. It’s usually something you can find on your own on the internet. Most people will join these because it’s nice to have a lot of the information you’re looking for in one place. Keep in mind that the membership is free; this doesn’t mean that you can’t have paid products available to them. The idea behind a free membership site is to get their contact information. This will build your list for future products or for an upgrade to the current free membership to a paid membership that offers full access. Remember, this site isn’t free for you, make sure to have a proper plan in place for how you will up keep this site.

If you are considering a paid membership site, you will have to create some sort of value to your members. If they can find your information quickly and easily for free, you better believe they will. You need to step it up a notch if you are charging people for information. Not too long ago it was unheard of to have to pay to have access to information on a website. Nowadays, we have come to believe that access to valuable information isn’t free…or is it? Almost any information can be found on the internet if you have the time to look long and hard. Most people don’t have that kind of time so they will gladly pay for it.

What Will I Add to My Membership Site?

Turning your hobby into a profitable business is one of the greatest things about starting a membership site. Coming up with current and relevant information will be your toughest feat. You may want to look into using PLR (Private Label Rights) for some or all of your content/products. Make sure you add your personal touch to these items as many people might already be using this same information. PLR is meant to be used as a guideline on topics that you would like to share information on. A lot of PLR that you may purchase will be out-dated or written by someone who doesn’t speak English as their first language. So make sure you are only using it as an outline for what you are trying to express.

Good Luck!

Daunting and complex as the whole process may seem, if done properly, you can make hundreds to thousands of dollars every month with a little bit of patience and persistence. There are many easy-to-use, low cost software solutions to get you started if you don’t have the time to put into it.


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