Video Marketing Campaign Strategies for Local Business Success

As a local business owner, are you tapping into the power of video marketing and social media marketing as a combination to get the word out about what your business offers?Video Marketing for local business

Most local business owners are not!

Why?  Because:

Most business owners don’t know how to do it themselves and further, wouldn’t know where to start.


They “think” it’s too expensive to have it done for them and they are not sure of the return on their investment.  The good news is that video marketing is not like buying airtime on TV.  The costs are much lower and the ROI is trackable through the use of analytics.

If you aren’t using video marketing, you’re missing out on one of the most powerful ways to promote yourself and your business.

Video can help you to get more publicity.  Google, and other search engines L.O.V.E. video!  As a result of that, they will rank your videos higher in the search engine rankings and highter rankings means you will be able to generate more traffic and potentially, more sales to your website.

The numbers don’t lie.

If you search YouTube, you’ll find their statistics quite startling:

“People are watching 2 billion videos a day on YouTube and uploading hundreds of thousands daily. In fact, every minute, 24 hours of video is uploaded to YouTube”.

If that doesn’t give you a clear picture of the sheer number of people watching video, perhaps the following numbers will mean something to you:

An amazing 52% of web traffic is now video and 70% of internet users watch video online!  The average YouTube visitor spends 27 minutes a day watching videos!

It’s not hard to see what these kinds of numbers can mean to your business if you are video marketing.  It’s really a no-brainer yet most local businesses don’t seem to be taking advantage of it.  Video, has the ability to set you above your competition and combined with social media, well quite frankly, it’s an almost unbeatable combination!

As I mentioned above,  search engines such as Google, Yahoo and all the others love videos and give them special attention.  Just by creating a few quick videos and posting them on top video sites, such as YouTube, can be a very fast way to get a top listing for the words that your potential customers would search for you by.  For example, if I was searching for a local dentist and since I live in Charleston, I would search the words “Charleston Dentist”.  A video that was made by a local Dentist that had been properly optimized for this term would rank higher in the search results  and I would be able to see that a video was available from a local dentist.  Based on the statistics above, 70% of those searching that term would prefer to see a video over just reading some text.  Video and social media have really helped me get my own as well as my clients messages out.

Another big benefit to using video is that it can help build an email mailing list very quickly.  You may have heard it said that “the money is in the list” and this is true.  E-mailing your list of subscribers not only keeps you at the top of their mind when they need a product or service that you offer, but it gives you the opportunity to make offers for specials, limited quantities, discounts, or other things that you might want to offer to your subscribers.

To discover how your business can get started using Internet videos combined with social media sites to promote your own business, products, and services contact e-Edge Marketing for a free consultation.

During your consultation, you will learn:

  • Why video is a proven way to establish yourself as an expert authority in your industry and market your business online.
  • How to start your own online TV show with zero risk and a very low investment cost.
  • Marketing strategies for using online videos to get attention for your business and create buzz about your business on the Internet.
  • How using videos can grow your e-mail marketing list.
  • How launching your business’s online video campaign can make it easier to get publicity offline from radio and/or TV shows and leading magazines and newspapers.
  • Don’t look the way you look on camera?  We’ll show you how effectively use videos without actually appearing on camera.
  • How cost effective video marketing can be.

Don’t hesitate!  You are losing new customers to your competition everyday and we can help you to stop that.

Contact e-Edge Marketing today.  Call Toll Free: 866-945-9707

To your video success!


Online Traffic Offline – Free Teleseminars Via Conference Calling

The best part of free teleseminars via conference calling is not that they are free. Nope, the best part is that it could bring you free online traffic offline. I’m talking about good high quality, targeted traffic, not just some random person who happened across your website and clicks right off. Anyone could get thousands of people to click on a link to their website but today I’m going to talk to you about a way to get people to your website that are already looking for your product/service, increasing the odds of your conversion rate.

So I know what you’re probably thinking…”How is this free? Either I have to pay for a conference call line, a toll-free number or my callers may have to pay long distance charges.” Well when I say free, I mean free. But before you even schedule your call you have some things to think about, so we’ll get back to “free” in a moment.

What will your call be about?  It’s important to do a little research to find out what’s “hot” right now in your field. What are people searching for and asking questions about? You can use your social media resources and let everyone know that you are planning a free teleseminar and ask what they might like it to be about. If you already have an idea on what you’d like your call to be about you can use that same avenue to compile a list of FAQ to answer on your call.

Once you find out what topic you will be speaking about you might want to think about whether or not you want to have a “guest” on your call. This is a form of Joint Venturing. If you have yet to establish yourself as an expert in your field you will want to try to get someone who is relevant to your call but not your competition. You will have the opportunity to get their leads as well if you can get them to promote that they will be a guest on your teleseminar to their list. Be sure to send them a list of the questions you’ve compiled so they will know what to expect during the call.

Making an agenda for the call is the next step. Write down your main points that you want to make sure to touch on during the call and fill in from there. Don’t forget your call-to-action! What do you want the callers to do with this information? Are you selling a product? Offering a free product on your auto responder and looking for more qualified leads? You’ll want to mention this two times during your call. Make a smooth transition somewhere in the middle of your call to your “commercial”. Tell them a little about it but you don’t want to give it all away just yet. Keep them hanging on to their seats to find out what it is and share your great offer at the end of the call.

Figuring out the timing for all this isn’t easy. You never know what is going to happen on a live call. You’ll want to plan on the call being about 45 minutes. This will allow for some “unexpected events” as most teleseminars run about an hour. If all goes well (knock on wood) and you have a little extra time you’ll want to get your audience involved and ask if they have any questions. Now, if your call isn’t going great, you’ll want to have some relevant stories to share to ease into the next segment.

Hmmmm…what was next? I know I was supposed to come back to something but I just can’t put my finger on it! Oh that’s right…”FREE”! Ok, so let me explain.

First things first you want to make sure your potential clients/customers are taken care of. In this day and age most people who still have landlines are on some sort of “bundle” package through their phone company that includes free long-distance. As far as cell phones go, if you’re worried about your callers being charged for their minutes, make sure not to schedule your conference till after 9 pm or hold it on the weekends when minutes are free. Sure people might not want to stay up that late or spend their weekend on the phone, but we’ll talk about offering bonuses in a little bit.

Let me first tell you how this will be free for you. Allow me to introduce you to FreeConferencePro and explain the benefits:

-The most important one is that you get to brand your business. You can edit the recorded greeting message that callers hear.

-It’s easy to set up. You can set up a call within minutes and have your call as soon as you’ve notified the participants.

-You get to pick the access code for the call, pick something that is easy for you to remember so when the time comes to promote your teleseminar you don’t have to go searching for it!

-There is no time limit for the conference call but the number of callers is limited to 200 (this does not include multiple callers calling in on one line using speaker phone for example, this would count as 1 caller).

-The control panel allows you to monitor the call via your computer allowing you to see who is in attendance, who was late, who left early, etc.

-You can record the call. Be sure to share with the participants that the call is being recorded. There are many benefits of recording the call; I’ll touch on that a little later.

-If you do have a lot of participants on the call or there is a lot of background noise from one of your callers you can mute out participants to alleviate distractions.

So you know what your teleseminar is going to be about and you’ve scheduled it, now it’s time to promote it. If you don’t already have an auto responder on your website, the time has come. Having everyone sign up through your auto responder will make it very easy to make sure everyone gets the access code for the call. This will also help capture leads for future events, products, etc. You may want to offer an additional bonus for free for signing up for the teleseminar on a thank you page.

The social media sites that you mentioned about doing a teleseminar on should be the first place you announce the details of the call. They have been patiently waiting in anticipation of your response. Hopefully they have mentioned it to their followers boosting your attendance. Also, if you are going to have a “guest” on the call, send them a link to share with their lists. Send the news out in a newsletter to your current list. If you have a blog you will want to make sure to write a little something on the topic there to promote your teleseminar.

Please note that not everyone who signed up for your teleseminar will be able to make it for one reason or another. Some may have shown up late and others may have had to leave early. Good thing you recorded the call. Even better is that since you had everyone sign up through the auto responder you now have all their email addresses! So make sure that you get a copy to all those people, you don’t want them missing out on your “bonus offer”.

If you are planning on doing more teleseminars in the future on related topics, you could save them and when you are finished with the series you can turn them into a product and sell the series to all the lists you’ve just created! You can also upload them to iTunes. Keep in mind that you can edit these audios if the teleseminar had a few hitches.

Whatever you do, just make sure to do something. People seldom reach their dreams by not taking action. You are already one step ahead of the game because you took the time to read this and are actively pursuing success. I wish you the best in all your endeavors!

Real solutions and proven strategies for marketing YOUR local business.
Serving small businesses throughout the U.S.

Strategic Internet Marketing, Reputation Management & Video marketing