A domain name is the name by which a website or a company’s online presence is identified on the internet. It is often referred to as the “web address” or “URL” of the website. For example, the domain name of this site is www.e-edgemarketing.com.
Your choice of domain name can have a big impact on the image and prestige of your company and it also has an influence on the success of your activities on the world wide web. A keyword optimized domain name is one of the over 200 seo factors that will help your website rank higher in the Google rankings. Choosing a keyword optimized domain can give you an advantage over your competitors. When you select and register your domain name, consider keyword optimizing it for your main keyword phrase. You can’t rely solely on just this SEO factor alone however it can give you a boost over your competitor and give you additional support of which to build your SEO foundation on.
Wikipedia says “A domain name is an identification label that defines a realm of administrative autonomy, authority, or control on the internet, based on the Domain Name System (DNS).
Domain names are used in various networking contexts and application-specific naming and addressing purposes. They are organized in subordinate levels (subdomains) of the DNS root domain, which is nameless. The first-level set of domain names are the top-level domains (TLDs), including the generic tip-level domains (gTLDs), such as the prominent domain extension .com, .net, and .org and the country code top-level domains (ccTLDs). Below these top-level domains in the DNS hierarchy are the second-level and third-level domain names that are typically open for reservation by end-users that wish to connect local area networks to the Internet, run web sites, or create other publicly accessible Internet resources. The registration of these domain names is usually administered by domain name registars who sell their services to the public.
Individual Internet host computers use domain names as host identifiers, or hostnames. Hostnames are the leaf labels in the domain name system usually without further subordinate domain name space. Hostnames appear as a component in Uniform Resource Locators, often referred to as URLs for Internet resources such as web sites (e.g., en.wikipedia.org).
Domain names are also used as simple identification labels to indicate ownership or control of a resource. Such examples are the realm identifiers used in the Session Initiation Protocol (SIP), the DomainKeys used to verify DNS domains in e-mail systems, and in many other Uniform Resource Identifiers (URIs).
Domain names are often referred to simply as domains and domain name registrants are frequently referred to as domain owners, although domain name registration with a registrar does not confer any legal ownership of the domain name, only an exclusive right of use.” You can read more of the Wiki article about domain Names here.
