Today, most local business owners realize that they must have a business presence on the internet. They know that people search online for the products and services that they need and without a website, their business won’t be found by the people in their local market who are searching for the kinds of products and services they offer. What they might not know is that for it to work, I mean to really work, it requires specific local business marketing strategies, local marketing expertise, and a well thought out web design that coordinates with their marketing plan.
Local business owners know having a website is not just an option anymore. Unless you only sell your product or service to the very elderly consumer, forget the phone book and newspaper ads! People today search for almost everything they need online and not only that, they research their buying options there too. More recently, fewer are doing it from their computers and many are doing it from their smartphones.
Many business owners we talk to have the same questions about how effective local search is? They want to know what business marketing strategies and platforms will work best for their business. They need to know how consumer behavior is changing with the onslaught of today’s technology.
The answers, can be found in marketing studies that compile information about how people are using the internet.
