Local Business Marketing

Local Business MarketingToday, most local business owners realize that they must have a business presence on the internet.  They know that people search online for the products and services that they need and without a website, their business won’t be found by the people in their local market who are searching for the kinds of products and services they offer.  What they might not know is that for it to work, I mean to really work, it requires specific local business marketing strategies, local marketing expertise, and a well thought out web design that coordinates with their marketing plan.

Local business owners know having a website is not just an option anymore.  Unless you only sell your product or service to the very elderly consumer, forget the phone book and newspaper ads! People today search for almost everything they need online and not only that, they research their buying options there too.  More recently, fewer are doing it from their computers and many are doing it from their smartphones.

Many business owners we talk to have the same questions about how effective local search is? They want to know what business marketing strategies and platforms will work best for their business.  They need to know how consumer behavior is changing with the onslaught of today’s technology.

The answers, can be found in marketing studies that compile information about how people are using the internet.

[Read more…]

Ranking Keyword Phrases | The Influence of NoFollow Links

Today, I am excited to present an article written by Eren McKay.  Eren is not only a wonderful friend of mine but a marvel in the SEO world.  I’ve learned so much from Eren over the time I’ve known her and I was honored when she agreed to guest blog for me!

In this article, Eren presents some fascinating information on what NoFollow Links really are, what they mean to your website’s rankings, and how to  test  for yourself the influence of NoFollow links .

Thank you Eren.  Thank you for being so open and sharing this kind of valuable information with me and my readers.

Be sure to visit Eren’s website!  Links are provided below.

Enjoy!

Leigha

Ranking Keyword Phrases and nofollow link influence How Does a Nofollow Link Influence the Rankings for Keyword Phrases?

Anyone who has a blog or website knows that creating great content is only a piece of the puzzle of getting noticed and consequently attracting more business on the internet. Even if you have the best content in the world, it won’t really matter if people don’t see it. So the other (and more important piece) to the puzzle of making it online is to promote that content.

Occasions when it doesn’t matter if the links are nofollow:

Of course when you start to market and promote your pages, you will be linking to them from places outside of your own website. If your goal is simply to create a marketing campaign, then you shouldn’t care whether the link has the nofollow tag or not. The goal of that kind of link is not to help you rank in the search engines but to leverage off of the traffic that the other websites already have. So even though that link is “nofollow” it still adds value to your marketing campaign. The nofollow tag shouldn’t stop you from creating a campaign for exposure.

Thinking more about the long term.

However if you would like to have consistent traffic from the search engines (such as Google), then you will want to create a campaign that not only leverages traffic from other sites but at the same time adds value to help you rank for your targeted keyword phrases. If ranking matters to you then you will want to obtain links that don’t have the nofollow tag on them. There are people that believe that nofollow links will still help you rank. However the head of Google’s Webspam team Matt Cutts openly says on his blog that they will not help you rank.
Here is a portion of what he said: [Read more…]

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